How Daisy’s $3.9M Funding Is Reshaping the Creator Economy for Women Entrepreneurs
The definition of creator economy continues to evolve as innovative platforms introduce new ways for influencers to monetize their online presence. Today, Daisy announced its official launch with $3.9M in seed funding from CMT Digital, Volt Capital, and EV3 Ventures, introducing a groundbreaking approach that mainly benefits women in business. Unlike other creator economy platforms that demand constant content creation, Daisy enables influencers to generate revenue through what they’re already doing—engaging with content. This model addresses a critical pain point for female entrepreneurs who often juggle multiple responsibilities while building their online presence. By transforming everyday social media interactions into monetizable actions, Daisy creates new opportunities for women to participate in the creator economy on their terms.
Daisy Secures $3.9M Seed Funding to Revolutionize the Creator Economy
Today, Daisy, a pioneering creator economy platform, announced $3.9M in series seed funding led by CMT Digital, Volt Capital, and EV3 Ventures. The investment will accelerate Daisy’s mission to help brands maximize content performance through creator-powered engagement, offering a fresh approach to social media marketing that benefits both brands and content creators.
In today’s digital landscape, understanding the creator economy has become essential for brands seeking sustainable growth. Daisy addresses this need by activating a syndicated network of verified, top creators who “boost” content through coordinated actions that fuel algorithms and enhance content performance.
“Daisy operates like a ‘daisy chain’ where a series of small, meaningful actions compound into massive brand impact on both organic and paid content,” explained Ian Ettinger, Co-Founder of Daisy. “We’re creating a system where everyone wins—brands see better results, and creators gain a new revenue stream.”
Transforming Engagement into Measurable Growth
Unlike traditional creator economy platforms focusing solely on content creation, Daisy turns engagement into a powerful growth engine across TikTok, Instagram, Snapchat, and X. The platform’s innovative approach aligns with emerging social media influencer trends prioritizing authentic engagement over one-off sponsored posts.
“We’re not just another creator marketing solution,” said Ray Lee, Co-Founder of Daisy. “Our vision is to allow brands to tap into and reach the established audiences of influencers with the same speed and optimization capabilities as paid advertising.”
Current creator economy trends show increasing demand for measurable ROI, which Daisy delivers through its comprehensive suite of offerings:
Amplified Organic Reach: Curated creator networks boost content with likes, comments, shares, and reposts, significantly increasing visibility in social feeds.
Strategic Conversation Drivers: Pre-approved brand-specific comments ensure engagement is meaningful and informative and highlight key product features.
Enhanced Paid Performance: Ads converted from organic posts with strong social proof from certified creators deliver superior results.
Proven Results for Forward-Thinking Brands
Early performance data validate Daisy’s approach, with brands experiencing a 42% increase in click-through rates, a 31% return on ad spend, and a 91% longer ad lifespan when converting Daisy-boosted organic posts into paid advertisements.
Josh Snow, CEO of Snow Cosmetics, attests to the platform’s effectiveness: “Performance marketing is the backbone of everything we do at SNOW. If you’re not leveraging every competitive edge, you’re already behind. Daisy is the ultimate weapon for brands serious about scaling, lowering CPAs, and driving real results.”
Pioneering New Revenue Opportunities for Women Creators
The content creator economy has historically presented challenges for women entrepreneurs balancing content creation with other responsibilities. Daisy transforms this dynamic by monetizing what creators already do naturally—engaging with content.
“For creators, Daisy is a complete game-changer,” said Dylan Huey, co-founder of Daisy. “Instead of relying solely on brand deals that demand content creation, creators can now monetize what they’re already doing, engaging with content. It’s the easiest way to make money in the creator economy, and we’re seeing massive adoption from top talent.”
The platform offers women in business a flexible way to monetize their online influence while maintaining control over their time and creative energy. Daisy ensures creators are paid the same day, eliminating the long delays common to traditional influencer marketing—a particular advantage for female entrepreneurs managing cash flow alongside other business responsibilities.
About Daisy
Founded by Ray Lee, Vincent Tuscano, Ian Ettinger, and Dylan Huey, who collectively bring 40 years of experience in social analytics, creator marketing, and product development, Daisy is the engagement engine for modern marketing. By harnessing the power of the creator collective, brands can take a new marketing approach that taps into hard-to-reach audiences, controls brand positioning, highlights key product features, lowers CPAs, and ultimately, watches content flourish.
For more information, visit www.daisy.com
