OLAPLEX Revolutionizes Scalp Care: New Treatment for Ageless Hair

OLAPLEX Embarks on Bold New Chapter, Introducing Revolutionary Scalp Treatment

Hey Beauti Magazine is excited to share the latest development from OLAPLEX Holdings, Inc., the pioneering force behind bond-building hair care. The brand, which has revolutionized professional hair care since its inception, is entering an exciting new phase that builds upon its scientific heritage while embracing the artistic spirit of experienced stylists.

OLAPLEX makes a significant announcement that will interest our beauty-conscious readers and reinforce its position as a leader in hair health innovation. The brand's journey, which began in professional salons and laboratories, has consistently delivered on its promise of scientific excellence in hair care.

"From day one, OLAPLEX has built bonds and broken barriers," said Amanda Baldwin, CEO of OLAPLEX.

"This new chapter is about living up to the extraordinary innovation that has always defined us. Our products will repair and transform in the most extraordinary of circumstances but it's their daily power to build foundational hair health and deliver lasting results that makes them truly breakthrough and empowers stylists and customers with the confidence that comes from truly healthy Hair."

The brand's evolution includes a refreshed identity emphasizing its scientific foundation and artistic elements through new visuals and an enhanced digital presence. Baldwin explains, "We want those two sides of our brand to come forward in our visual identity. We believe that it's a true expression of the confidence in our heritage, our bold approach to innovation, and our passion for the creativity of the professional community. It's a reflection of not only who we've always been, but also an introduction to our future."

A New Innovation in Hair Health

The highlight of this announcement is the introduction of OLAPLEX's No.0.5 Scalp Longevity Treatment.

This new serum represents the brand's expansion beyond repair to focus on foundational scalp and hair health. When used alongside their bestselling No.3 Hair Perfector, this treatment aims to provide comprehensive care from root to tip.

For the professional styling community, which has been integral to OLAPLEX's success, this development reinforces the brand's commitment to providing science-backed tools that enhance artistic possibilities. Baldwin notes, "Today's professionals and consumers are more knowledgeable than ever about haircare science. Foundational hair health is, and always has been, in service of letting the work of the pro community truly shine and to deliver more great hair days, Today, tomorrow and for years to come."

About OLAPLEX

OLAPLEX is a foundational health and beauty company combining breakthrough innovation and professional hairstyling expertise. Founded in 2014, it has revolutionized prestige hair care through its Complete Bond Technology™, which protects, strengthens, and relinks bonds during and after hair services. Its products are available globally through professional channels, specialty retail, and direct-to-consumer platforms.

Please visit [website] for more information about OLAPLEX's new chapter and the No.0.5 Scalp Longevity Treatment.