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Rare Beauty's Popular Blush Inspires Selena Gomez's New Lip Oil

The difficulty of finding the right lip oil can be a challenge. Some are too dense and sticky, while others don't offer any texture or shine. However, Selena Gomez has created a solution to this problem by releasing her new Soft Pinch Tinted Lip Oil on March 30th from Rare Beauty. It's the perfect lip oil for all your summer activities.

Gomez expressed to InStyle that she wanted to make a lip product that could provide the same effect as Soft Pinch Liquid Blush does for cheeks. She explained that the lip oil is comfortable and can be layered, just like the liquid blush, and thus is ideal for summer, which is why it is being released now.

Gomez and her Rare Beauty team spent two years perfecting their Soft Pinch Tinted Lip Oil, which has a jelly-like texture that transforms into a lightweight oil upon application. The shades and texture of the product were carefully curated to provide a comfortable feel, and she expressed her delight with the outcome. "I'm so pleased with the result," she said. "It's not sticky at all."

This formula has a glossy, subtly-hued finish. It is enriched with nourishing skincare components like jojoba and sunflower seed oil for hydration and antioxidant defense from external aggressors. A bonus!

The brand's Liquid Blush, famously known from TikTok, has eight shades ranging from pink and brown to peach -- Hope, Happy, Joy, Serenity, Affection, Delight, Wonder, and Honesty. It is almost impossible to choose a favorite, yet the actress of Only Murders in the Building tends to go for the rose mauve in Wonder. She states, "When I want a bolder lip, I reach for Wonder. It amps up my whole look."

Gomez stressed the significance of producing lip oil with long-lasting results and wanted to provide her fans with a wide selection of colors for enjoyment.

She states using it all day without thinking about reapplying is wonderful. In addition, she enjoys testing the formulas she works on while on set to see how they look and wear under the bright lights.

Gomez's friends have had the opportunity to trial the latest product for quite some time, and all of them have approved it. So we are likely about to witness another success story from Rare Beauty.