OLAPLEX Embarks on Bold New Chapter, Introducing Revolutionary Scalp Treatment

Hey Beauti Magazine is excited to share the latest development from OLAPLEX Holdings, Inc., the pioneering force behind bond-building hair care. The brand, which has revolutionized professional hair care since its inception, is entering an exciting new phase that builds upon its scientific heritage while embracing the artistic spirit of experienced stylists.

The brand's evolution includes a refreshed identity emphasizing its scientific foundation and artistic elements through new visuals and an enhanced digital presence. Baldwin explains, "We want those two sides of our brand to come forward in our visual identity. We believe that it's a true expression of the confidence in our heritage, our bold approach to innovation, and our passion for the creativity of the professional community. It's a reflection of not only who we've always been, but also an introduction to our future."

A New Innovation in Hair Health

About OLAPLEX

OLAPLEX is a foundational health and beauty company combining breakthrough innovation and professional hairstyling expertise. Founded in 2014, it has revolutionized prestige hair care through its Complete Bond Technology™, which protects, strengthens, and relinks bonds during and after hair services. Its products are available globally through professional channels, specialty retail, and direct-to-consumer platforms.

Please visit [website] for more information about OLAPLEX's new chapter and the No.0.5 Scalp Longevity Treatment.